Content Creator & Social Media Specialist Dubai, UAE

I turn small accounts into millions of organic views.

I'm a creator in Dubai and I do all of it myself — the idea, the shoot, the edit, and digging into why it worked. I'd love to do that for a brand next.

Get in touch Download resume (PDF)
Portrait of Ayshath Adila Fairoz

Dubai, UAE English / Malayalam / Hindi UAE Resident Visa valid to Feb 2027

01 Highlights

  • 250×

    Reels reach vs. follower base

    Only 1,913 followers, but my Reels regularly reach 250× past that. All organic, nothing paid.

  • 2.29M+

    Views in the last 6 months

    Both accounts are mine and it's all organic. My main one alone pulls 500K+ every month. (Instagram Insights, Jan–Jul 2026)

  • 2

    Accounts built from zero

    My personal page and a couples brand, both started from nothing and grown Reels-first.

  • 100%

    In-house production

    Idea, filming, editing in CapCut, captions, hashtags, checking the numbers — that's all me.

@aadi__laa Instagram Insights: 1,055,308 views over 180 days with an upward growth graph @talesof.shaadi Instagram Insights: 1,235,590 views over the last 6 months, 93.3% from non-followers
Straight from my Instagram Insights — @aadi__laa (left) and @talesof.shaadi (right), last 6 months.

02 Case studies

See for yourself.

Personal account · lifestyle & creator content

@aadi__laa

This is my playground. I try out new hooks and trends here pretty much every day.

  • 1,055,308 views in the last 6 months, and 500.3K in the last 30 days (Instagram Insights)
  • 1,913 followers with Reels reaching 250× beyond the follower base
  • All organic — and 58% of those views came from people who don't even follow me yet

What this showsFollowers aren't what get you views. It's the small stuff: the hook, the sound, the cut, and when you post. That's how I grew mine from nothing.

See the account live — instagram.com/aadi__laa

@aadi__laa Instagram profile: 1,913 followers, 500.3K views in the last 30 days
@aadi__laa top Reels by views: 195K, 58K, 26K and 22K

Couple account · lifestyle storytelling

@talesof.shaadi

A little couples brand I built from scratch. Proof I can grow a real identity, not just chase whatever's trending.

  • 1,235,590 views in the last 6 months (Instagram Insights, Jan–Jul 2026)
  • 459,015 accounts reached — up 1,381.9% — with 93.3% of views from non-followers
  • Built a recognizable couples/lifestyle vibe under #TalesOfShaAdi, with a consistent look and formats people started to know

What this showsRunning a themed page is basically brand work. It takes a clear look, a system, and showing up — not one video going viral.

See the account live — instagram.com/talesof.shaadi

@talesof.shaadi top Reels by views: 310K, 179K, 120K and 103K

Client work · business content

Business content creation — English Disha

My first time creating for someone else's goal instead of my own feed.

  • Made two Reels for English Disha to help get their name out there
  • I was the one on camera this time, actually delivering the brand's message, not just editing behind the scenes

What this showsTurns out I'm just as comfortable in front of the camera as I am behind it.

English Disha reel one cover — conversation scene filmed at a cafe
Reel one — watch on Instagram
English Disha reel two cover — Adila speaking to camera
Reel two — watch on Instagram

Strategy spotlight

Competitor analysis — Med7 Pharmacy, Dubai

This is where my two worlds meet: a pharmacist's know-how, pointed at a Dubai pharmacy's place in the market.

Before content, I trained as a pharmacist (D Pharm). I don't see that as a detour. If anything, it's an edge. For this project I dug into Med7 Pharmacy's competition in Dubai and built out detailed customer personas — what their audience actually wants, what worries them, and what makes them buy.

What this showsFor pharmacy, health, and wellness brands, I get both sides: how the industry actually works, and what gets watched online. That mix is hard to find.

Ayshath Adila Fairoz presenting her Med7 Pharmacy competitor analysis, showing a customer persona slide on screen
Presenting the Med7 competitor analysis — HACA, Kerala.

03 Process

How I work

Every account I grow runs on the same loop:

  1. Research

    I scout trends and audio, see what other accounts are up to, and spot the hooks landing right now.

  2. Create

    I come up with the idea, shoot it, and edit in CapCut. Then captions and hashtags written to actually get found.

  3. Publish

    Posted when my audience is actually online.

  4. Read the data

    I check retention, where the reach came from, saves and shares. Keep what works, drop the rest.

  5. Repeat

    Then do it all again. Honestly, showing up consistently is the whole thing.

04 Skills

What I can actually do.

What I do daily

  • Instagram growth & Reels strategy
  • Content planning & trend research
  • Video editing (CapCut)
  • Caption writing & hashtag strategy
  • Analytics review (Instagram Professional Dashboard)
  • Graphic design (Adobe Photoshop, Illustrator, Canva)

Also trained in

  • Meta Business Suite (Facebook & Instagram Ads)
  • Google Ads, LinkedIn Marketing
  • SEO fundamentals, SEMrush, Ahrefs
  • Google Analytics, Google My Business
  • Email marketing (Mailchimp)
  • WordPress

05 Experience

Brand-side work

Graphic Designer Intern — Memories Event Management

Dubai, UAE · May 2025 – Jul 2025

  • Designed 10+ pieces for creator events and gatherings: social posts, event branding, and print.
  • Got to do product packaging too, which took me beyond event work into physical branding.

Graphic Designer Intern — Avocado (Digital Marketing Agency)

Kerala, India · Aug 2024 – Jan 2025

  • Made 15+ assets for clients in fitness, food delivery, and fashion, plus Avocado's own brand: social creatives, branding, and web graphics.
  • Worked straight with the CEO, taking his briefs and reworking them through feedback until they were ready.

06 Education

Education & certifications

AI Integrated Digital Marketing Course HACA Marketing School Student of the Month award presented to Ayshath Adhila

HACA, Kerala, India · 2026

Picked as Student of the Month for showing up and putting in the work all through the course.

Graphic Design Course

Institute of Digital Skill, Kasaragod, Kerala, India · 2025

Diploma in Pharmacy (D Pharm)

Malik Deenar College of Pharmacy, Kerala, India · 2020–2023

"I trained as a pharmacist, discovered I was better at making people stop scrolling — and got certified fast to back it up."

07 Contact

Let's make something people actually watch.

Get in touch Download resume (PDF)

Based in Dubai, UAE UAE Resident Visa valid till February 2027 Languages: English, Malayalam, Hindi